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I have finally finished the design and construction of 5D MK2 Camera Rig capable of producing single shot aerial panoramics and HD 360 video – On early test it is also good at producing ground based 1 shot VR as well although a little heavy. This test I took to the skies of Perth with Brett (www.pixelcase.com.au) to get some aerial footage. You can see a couple of shots here. This is Mrk 4 Version of Rig using 5 Canons.

Pixelcase are the leading virtual tour providers in West Australia, they create primium tours for a range of industries including winerys, hotels, developers, restaurants, the tourism sector, government and real estate.

You can find many Perth virtual tours and WA Tours on their portfolio which is a visual treat even for the casual viewer.

With clients such as John Deere, Satterley, Mirvac, BBC, ABC, Glastonbury Festival, Agco and Hilton Hotels they certainly have the experience too.

They are accredited to upload virtual tours to Google Earth and had their tours featured as panorama of the week on leading panorama site panoramas.dk over 4 times.

Anyway here are a few statistics about virtual tours:

• On a typical day, more than 8 million people are taking virtual tours in cyberspace, up from roughly 4 million in 2004.
• 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services.
• A site with a virtual tour and interactive media will receive 38% more views than a competitor’s site that is lacking media.

Commercial and Residential Real Estate

• Imagine having a 24/7 open house.
• 8/10 visitors to realestate.com.au view Listings with real estate virtual home tours 1st.
• 80% of home buyers start their search on the internet.
• Online listing with a virtual tour receives nearly 70% more views than listings without.
• Virtual tours reduce the amount of non-productive “1st looks” by 40%
• In 2005 it was predicted that US online shoppers will double to 198 million in the next five years.
• The estimated Return on Investment (ROI) for a Hotel Virtual Tour is less than 4 weeks
• Hotel Virtual Tours increase on-line bookings by up to 85%
• With a hotel virtual tour, people can see every area of the hotel—rec areas, luxury suits, bathrooms, lobbies, etc
• Hotel virtual tours help to maximize your advertising on key web sites such as Tripadvisor, Expedia and Travelocity
• 75% of people surveyed, visited 3 to 4 different Hotel web sites before making thier decision
• 65% of all travel bookings are done online